"If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney." - Leo Burnett
advertability is a growing network of small business owners from all walks of life and levels of success. We believe that EVERYONE has a unique talent that can be the driving force to their individual success.
avertability is about trust. We are about integrity and providing legitimate answers to your questions.
advertability was created to help other small business owners learn more about modern advertising techniques. Our goal is to inspire small business owners to maximize their opportunity by discovering their own unique talent, what makes them special, their advertability...
"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion."
- William Bernbach
Vanilla is a flavor everyone, or 99% of ice cream eaters, like. It's rarely loved or talked about with passion, but it's a safe bet. If you're serving ice cream, go with vanilla over something like Rocky Road or Cherry Garcia.
But how many people will taste vanilla ice cream and blog about it? Or rant about it to their friends? Or insist that they get the recipe for it?
Vanilla is mediocre, as flavors go. It is safe. Really safe. And safe advertising suffers the same flaws. If you play it safe, you're playing to lose.
What about social strategy?
Social Media is about sociology and psychology more than technology.
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